Corporate Communications
Realer Gegenwind als Onlinemedien-Person
Submitted by mh on Tue, 01/19/2010 - 23:31
Als Onlinemedien-Person in einer offline dominierten Diskussionsrunde habe ich heute wieder gelernt, dass es auch noch realen Gegenwind gegen Onlinemedien als strategisches, zielgerichtetes Kommunikationsinstrument gibt.
Management by Bad Papers
Submitted by mh on Tue, 09/22/2009 - 20:42
In the plane next to me where to guys obviously preparing for a meeting with their headquarter bosses. Both were very senior, cool and focused, shuffling through a 50-slide long powerpoint presentation which they as it seemed had never seen before.
Keep Track of your Online Reputation - a beginner's guide to online media monitoring
Submitted by Redaktion on Fri, 09/11/2009 - 13:24
Monitoring online media can be a really complex issue that forces you to deal with huge amounts of not too well structured information. That's the bad news. The good news is: There are a lot of free tools that helps you keep an eye on who is talking about you, who is talking about the person who is talking about you, and what are generally hot topics in online media now.
Screenplay wanted: What's the story of Enterprise 2.0?
Submitted by mh on Tue, 09/08/2009 - 10:42
What's the story of Enterprise 2.0 if you would have to create a TV-documentary? I want to create a movie on E 2.0 to support the rollout of a big, new and completely different (compared to the current solution) intranet; 5-7 minutes maximum.
How 2.0 is Corporate-TV? A beginner's guide to online video
Submitted by Redaktion on Sat, 08/22/2009 - 17:51
The rise of online video is often mentioned in one go with Web 2.0, Enterprise 2.0 and other current hip phenomena of the online world. Videos are still oneway communication - but so cheap and easy to use, that this alone somehow justifies to mention them in the 2.0 environment.
The quick and easy guide to online video production.
2.0 will come back as mainstream in corporate communications soon...
Submitted by mh on Sat, 05/30/2009 - 09:33
After a long Balkan club night in Zagreb, I head a surprisingly lively discussion with colleagues from south eastern europe on social media and enterprise 2.0 in corporate communications. The topic has broad attention - in contrary to what some experts or evangelists seem to experience.
Compiling a Crash Course for Senior Management-Bloggers
Submitted by mh on Tue, 03/31/2009 - 15:01
What are the most basic and important advices for a group of C-level-managers who discovered blogs as potential communication media? - They discovered the tool, they watched Obama and they decided to give it a chance. I suggested to step into a friendly-user-test-phase first, but to start writing as if they were serious - doing is the only way of learning in communications.
Social Media - Repraesentieren
Submitted by Redaktion on Fri, 01/09/2009 - 20:58
Netzwerke sind Umgebungen sozialer Natur. Dort herrschen nicht nur Verbindungen und Beziehungen, es geht um Sehen, Gesehen werden, Einfluss, Reichweiten, Praesenz und schliesslich auch Macht.
Posing und Eigen-PR
Corporate Blogging
Submitted by Redaktion on Sun, 01/04/2009 - 20:58
