Trust Exchange Research startete als locker gespraechige Auseinandersetzung mit den Grundlagen und Grundzuegen von Vertrauen in Onlinemedien.
Heute ist daraus ein grundlegend philosophisches Forschungsvorhaben geworden, das sehr schnell und wenig ueberraschend zu einer Frage vorstoesst: Warum? Das bezieht sich allerdings nicht auf die Gruende fuer oder die Vorteile von Vertrauen, sondern auf die Frage: Warum glaubven wir, dass uns Onlinemedien in irgendeiner Hinsicht in punkto Vertrauen unterstuetzen koennen

Die Tendenz zur Vereinheitlichung ist dabei, einer der deutlichsten immanenten Charakterzuege von Blogs zu werden: Alle reden vom selben. Vernetzung erzeugt Entropie: Alles haengt zusammen, bis nichts mehr geht. Ist das ein Weg der konstruktiven Bestaetigung einer eigenen Welt? Oder doch nicht...?

Der in Harvard lehrende Biologe Martin Nowak stellte in seiner öffentlichen Lecture am Institute for Service and Technology Austria unter anderem die Frage, welchen Beitrag Online Medien zur Evolution leisten. Denn Kooperation ist eine der wichtigsten Voraussetzungen fuer Selektion wie wir sie uns wuenschen...

The word says it all - but only at second glance: Selfregulation means "Don't dare", "You better...", "You can do it on your own or we will do it for you" - it's just a euphemism for early submission and voluntary slavery. But it seems to be a common idea to talk about regulation, too, if the actual topic is online media and trust.

Klaus-M. Schremser is the Chief Marketing Officer of Gentics, a Software Company producing Enterprise Solutions for Content Management and Portals.
He is an expert in 2.0 Marketing and our author of this weeks expert statement on trust in online media.

This week's issue of themashazine's Trust Digest covers book censorship, traditional media and the trust problems they face according to the Harvard Nieman report, growing online censorship in southeast asia and really stupid doctors who publish private patients data on facebook.

Trust and privacy were a big topic at the 2009 Future Network conference in Zuerich. It was not on the agenda, but it was a point the discussion came to again and again from many different angles. Those different angles helped to find some different, new views, to touch some ideas that maybe have not been obvious before.

Trust, privacy and User Generated Content

Ritchie Pettauer is datadirt, Pettauer Net Consulting and blog.datenschmutz.net. He is one of the most successful german speaking bloggers, lectures on online media at the University of Vienna, Austria, and trains and consults companies in e-business and and online affairs. We're proud and happy to have him with us this week.

Jane McConnell contributes to the Trust Exchange Research by sharing her thoughts on our three starting questions. Jane runs NetJMC, a strategy consultancy focused on intranets. NetJMC publishes the annual Global Intranet Trends Report, the next edition will be available in the second part of October.

This week's issue of themashazine's Trust Digest covers Chris Brogan's ("Trust Agents") initiative on socially responsible bookmarketing, News Corp's homogenisation tendencies, russian startups and the publication of the "Spambook" with the promising subtitle "On Viruses, Porn and Other Anomalies From the Dark Side of Digital Culture".